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Free calculator

How much revenue are you
losing online?

Adjust the sliders to match your business. The numbers update as you move them — no email address required.

Your business
Rough figures are fine — this is an estimate, not an audit. If you do not know a number, leave the default.
500
Check Google Analytics, or estimate. Most small local businesses see 200–1,000.
£350
What a typical customer is worth to you — one job, one booking, one client.
1.0%
The share of visitors who actually contact you. If you are unsure, 1% is typical for an unoptimised site. Well-built local sites achieve 3–5%.
15
Businesses with 40+ reviews convert significantly better — reviews are the strongest local trust signal.
Your estimated opportunity
Based on a realistic 3% benchmark conversion rate for well-optimised local sites
Missed leads per month
Enquiries a better-converting site would capture
10
Lost revenue per month
Missed leads × your average job value
£3,500
Potential annual opportunity
What is on the table over twelve months
£42,000
Monthly enquiries — now vs potential
5
Right now
15
Potential
How this is calculated

The maths, openly explained.

This calculator compares your current situation against a realistic benchmark — not a fantasy figure. Here is exactly what happens with your numbers:

1

We calculate your current monthly leads

Monthly visitors × your conversion rate. If 500 people visit and 1% get in touch, that is 5 enquiries a month.

2

We compare against a 3% benchmark

Well-built local business websites typically convert 3–5% of visitors. We use 3% — the conservative end. Your review count nudges this slightly: strong review profiles convert better, so if you already have 40+ reviews, part of that benchmark is already working for you.

3

The gap is your missed opportunity

Benchmark leads minus current leads = missed leads. Multiplied by your average job value gives monthly lost revenue, and ×12 gives the annual figure.

An honest caveat: this is an estimate, not a promise. Real results depend on your market, your competition and the quality of the work. No calculator can know your business — which is exactly why we assess before we recommend anything.

Want the real number,
not an estimate?

The Riverside Local Review tells you exactly where your website and Google presence are losing you enquiries — assessed manually, with a prioritised fix list. £95, delivered in 3–5 working days, deducted from your first invoice if you go ahead.

Book a free consultation
Or email hello@riverside-dc.co.uk · no pressure, no obligation